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Keigo is relationship, not politeness points

Sep 10, 2026

School drills often feel like “add more politeness points.” Japan’s cultural council keigo guideline (2007) frames it differently: keigo signals relationship in a scene, rests on mutual respect, and is also how you express your stance.

It places people: topic person, addressee, you

Input
Is the manager in the office?
Natural Japanese
マネージャーはオフィスにいらっしゃいますでしょうか。

います vs いらっしゃいます is not only “more polite.” It treats the manager differently in that scene. Skipping keigo still sends a relationship signal — just a different one.

Rewritten with Tadashii Kotoba — Business style, recipient: client (live API).

Mutual respect — not feudal rank cosplay

Roles still exist (client / senior / junior). But “this title always takes form X” breaks in real offices. The skill is scene-by-scene choice — what relationship am I showing *now*?

Input
Please send the file when you can.
Natural Japanese
お手すきの際に、ファイルをお送りいただけますでしょうか。

Same ask, scene-aware wrap. Not one memorized “correct honorific unlock.”

Rewritten with Tadashii Kotoba — Business style, recipient: client (live API).

Self-expression — and “isn’t keigo outdated hierarchy?”

Guideline reframe: keigo use is self-expression. Two good speakers can word the same meeting differently — both fine. Own your stance; don’t only memorize a script. Modern frame is mutual respect inside real roles — not “some humans are higher.” You still need scene wording for clients, teachers, and bosses.

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